Management-Marketing Option

Mission

The Management-Marketing Option, a Bachelor of Science program, is a challenging, applicable degree program that integrates management concepts in a technical and innovative setting as required by today's dynamic business environment. The program develops graduates with relevant skills preparing students for entry into management careers in business, government, public, or social service organizations. Industry-trained faculty translates theory to practice; advising students through the diversity of the curriculum, project-based learning, and internships. The degree serves those students that seek a personal, hands-on learning experience and the needs of the businesses that employ them.

Educational Objectives

  • Graduates of the Marketing option can assess and apply their strengths in marketing.
  • Graduates of the Marketing option can distinguish themselves as effective communicators.
  • Graduates of the Marketing option excel in problem solving.
  • Graduates of the Marketing option model ethical and professional behavior.
  • Graduates of the Marketing option are prepared to pursue professional development opportunities and/or graduate education.

Expected Student Learning Outcomes

Upon completion of this program, Management-Marketing Option graduates will be able to:

  1. Explain the major concepts in the functional areas of accounting, marketing, finance, and management.
  2. Evaluate the legal, social, and economic environments of business.
  3. Describe the global environment of business.
  4. Describe and explain the ethical obligations and responsibilities of business.
  5. Apply decision-support tools to business decision-making.
  6. Construct and present effective oral and written forms of professional communication.
  7. Apply knowledge of business concepts and functions in an integrated manner.
  8. Use management processes in an applied organization or business situation.
    • Manage people, processes, and resources within a diverse organization.
    • Apply knowledge of key marketing concepts in an integrated manner.
    • Analyze marketing decisions in a dynamic business environment.
    • Apply knowledge of key marketing concepts in an integrated manner.

Curriculum Map

The curriculum map for the Marketing program can be found on the program's web page on the Oregon Tech web site.

Summary of Student Learning Outcomes

During the 2013-14 academic year, the program faculty assessed the student learning outcome summarized in the attached annual report. Additional details can be found in department assessment records.