Oregon Tech website redesigned to respond to the dimensions of your viewing device (whether it’s a phone, tablet, or desktop monitor) and scales page content appropriately for optimal viewing
The Oregon Tech website www.oit.edu was redesigned and launched on January 2, 2014. It was designed utilizing a “responsive design” approach. In other words, the website determines and responds to the dimensions of your viewing device (whether it’s a phone, tablet, or desktop monitor) and scales page content appropriately for optimal viewing.
In reviewing website visitor analytics and feedback from students, it was apparent that there was a high demand for a better mobile or tablet experience. New visits to the website via a mobile device increased 55 percent in 2013 compared to 2012. In addition, new visits via a tablet device increased 89 percent in 2013. The necessity for an improved, mobile-friendly website was clear, as was an opportunity to update the visual design.
The dynamic use of the blue and gold color palate for this new design creates a visually interesting environment for Oregon Tech users to explore the vast array of academic, student, and professional services. With a single, bright global navigation bar, the website is unified by simplified page layouts that hold the user’s attention with large photos and slideshows. The website features simple buttons, tall headlines, spacious lists, and all the text is harmonized with a standardized palate of colors.
Major improvements to the website were aimed at creating a better user experience. This included making the navigation system easy to navigate and finding efficiencies in the way the website is used by various audiences.
An example of an increased user experience is the Course Search web page. This highly visited website tool is now mobile-friendly and allows current students to search “All Courses” and “General Education Courses” more easily on a single page. New Advanced Search features allow students to filter courses by day or time, to better accommodate their course schedules.
Prospective students will also find the course search tool useful. Aside from it allowing them access to research course offerings, the tool now links courses of interest with associated degree programs.