Business B.S. Marketing Option


Program Mission


The B.S. in Business - Marketing option is a challenging, applicable degree program that integrates management concepts in a technical and innovative setting as required by today’s dynamic business environment. The program develops graduates with relevant skills preparing students for entry into management careers in business, government, public, or social service organizations. Industry-trained faculty translates theory to practice; advising students through the diversity of the curriculum, project-based learning, and internships. The degree serves those students that seek a personal, hands-on learning experience and the needs of the businesses that employ them.


Program Educational Objectives


  • Graduates can assess and apply their strengths in marketing.
  • Graduates can distinguish themselves as effective communicators.
  • Graduates excel in problem solving.
  • Graduates model ethical and professional behavior.
  • Graduates are prepared to pursue professional development opportunities and/or graduate education.

Department Student Learning Outcomes


  1. Communicate the major concepts in the functional areas of accounting, marketing, finance, information technology, and management.
  2. Describe the legal, social, ethical, and economic environments of business in a global context.
  3. Solve organization problems, individually and/or in teams, using quantitative, qualitative, and technology-enhanced approaches.
  4. Demonstrate professional communication and behavior.
  5. Apply knowledge of business concepts and functions in an integrated manner.

Program Student Learning Outcomes


  1. Manage people, processes and resources within a diverse organization.
  2. Apply knowledge of leadership concepts in an integrated manner.
  3. Analyze an organization’s activities to develop/implement a marketing strategy.

Summary of Program Student Learning Outcomes


During the 2016-17 academic year, the Management faculty formally assessed the student learning outcomes summarized in the annual program assessment report. Additional details can be found in department assessment records.


Program Curriculum Map


The curriculum map for the B.S. in Business - Marketing option program can be found on the catalog web page on the Oregon Tech website, www.oit.edu/catalog.


Annual Program Assessment Reports

FileTypeSizeDownload
2017-18 Management B.S. Marketing Option Assessment ReportPDF585.63 KB Download
2016-17 Management B.S. Marketing Option Assessment ReportPDF1.14 MB Download
2015-16 Management B.S. Marketing Option Assessment ReportPDF109.72 KB Download
2014-15 Management B.S. Marketing Option Assessment ReportPDF378.56 KB Download
2013-14 Management B.S. Marketing Option Assessment ReportPDF386.69 KB Download
2012-13 Management B.S. Marketing Option Assessment ReportPDF385.29 KB Download
2011-12 Management B.S. Marketing Option Assessment ReportPDF234.86 KB Download
2010-11 Management B.S. Marketing Option Assessment ReportPDF119.17 KB Download
2009-10 Management B.S. Marketing Option Assessment ReportPDF20.79 KB Download
2008-09 Management B.S. Marketing Option Assessment ReportPDF19.57 KB Download
2007-08 Management B.S. Marketing Option Assessment ReportPDF20.79 KB Download

Kristy Weidman

Kristy Weidman, Assessment Coordinator

 OW139
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