Marketing Degree


Tech-Infused Business Degrees at Oregon Tech: Combining solid business education and hands-on experience with an advanced technical edge.

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Dan Presentation

Oregon Tech's Marketing degree provides students with hands-on, cutting-edge technical skills in strategic marketing management, design, and research.

Market Research provides students with a background in marketing analytics tools to make data-driven decisions to develop marketing management strategies.

Marketing Design provides students with enhanced skills in the areas of graphics, social media, and advertising design.

Customized Program allows students to work with their advisor to build a unique marketing curriculum focused on their professional goals and interests.


Oregon Tech prepared me for this role with hands-on technical work so I could hit the ground running my first day on the job. The technical writing, research, and speech classes prepared me to meet daily with District Administrators and explain technical processes to support marketing management decision making.

Read Paul's Story 

Paul Adams
Alumnus, Class of 2016


Business Accreditation, Acknowledgements, and Certifications

Oregon Tech’s B.S. in Business is accredited by International Accreditation Council for Business Education (IACBE), the leading accrediting organization for business and accounting programs in higher education institutions throughout the world.

Students can earn a Six Sigma green belt certification - a sought after credential by those companies that deploy Six Sigma.

About the Program

Degrees Offered

  • Bachelor of Science in Business – Marketing Option


  • Market Research
  • Marketing Design
  • Customized Program


  • Klamath Falls

For Questions, Contact

Kristy Weidman

Kristy Weidman, Marketing Option


Oregon Tech’s B.S. in Business has received specialized accreditation through the International Accreditation Council for Business Education (IACBE) located at 11374 Strang Line Road in Lenexa, Kansas, USA.


Jobs and Careers in Marketing

According to the Bureau of Labor Statistics and Oregon Workforce, marketing professionals and analysts are expected to experience continued growth over the short- and long-term.

Recent Business graduates have been employed by:

  • Columbia Forest Products
  • IBM
  • Intel
  • The Boeing Company
  • Uber
  • Google
  • Universal Studios

Graduate Success
Among all Oregon Tech degrees 2017-2019

Employed: 90%
Continuing Education: 6%
Success Rate: 96%
Starting Median Salary: $60,000
  Learn more


Specialized Coursework for the Marketing Degree

Coursework in the Business and Marketing degree programs builds upon a robust fundamental core of courses including management, accounting, finance, information technology, marketing management, economics, ethics, globalization, business law, and business presentations.

Hands-On Projects

Faculty work with industry partners to develop a wide variety of hands-on projects so students can apply their business knowledge to solve real world business problems. Students complete projects with local businesses and clients.


Students are encouraged to apply their business education through an internship experience during their junior year. Internship placement is supported by Career Development, faculty, and industry partners.

Senior Project Experience

The senior project provides business students with the opportunity to design their own “capstone experience”, integrating their educational experience by developing a solution for a “real world” business problem in their area of interest. This culminating year-long experience includes project management, research approaches, analysis, and a final presentation at the annual Oregon Tech Project Symposium.

Next Steps