Marketing, Communications & Public Affairs (MarCoPa)

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Mission

MarCoPa provides comprehensive marketing, communications, and creative services to advance Oregon Tech's position as the premier polytechnic university in the Pacific Northwest. We tell the stories of our students, faculty, staff, and community through integrated marketing and communications strategies.

Responsibilities

  • Execute strategic marketing and communications initiatives
  • Manage Oregon Tech's digital presence and web platforms
  • Provide creative services and design support
  • Develop and share Oregon Tech news and accomplishments
  • Coordinate public relations and media outreach
  • Support departmental marketing and campus-wide communication needs

Our Services

Digital Services

  • Website updates and maintenance
  • Web directory management
  • Web editor training
  • Social media support
  • SEO and analytics

Creative Services

  • Graphic design
  • Photography
  • Publication design
  • Digital content creation
  • Print materials

Marketing Support

  • Advertising campaigns
  • Media relations
  • Communication planning
  • Program marketing
  • On-campus advertising

Request Services

Our Approach

We provide professional, timely support to all Oregon Tech departments through data-driven strategies and quality creative services.

Every MarCoPa initiative aligns with Oregon Tech's vision to be the Pacific Northwest's premier polytechnic institution and its mission of providing hands-on, career-ready education for our students. Our team maintains consistent standards while delivering customized solutions that reinforce Oregon Tech's unique strengths in technical education, career outcomes, and industry partnerships.

Through strategic collaboration with departments and programs, we ensure that all marketing and communications efforts advance our institutional goals while maintaining brand consistency and technical precision.

Submit requests through our online form or contact us directly at marketing@oit.edu for consultation.

Ken Fincher
Vice President, University Advancement
University Advancement
Development

Dr. Ken Fincher is the Vice President of University Advancement and the Interim Board Secretary for Oregon Tech and serves as the Executive Director of the Oregon Tech Foundation.

Dr. Fincher was born and raised in LaGrange, Georgia, and attended LaGrange Academy. There, Ken was an all-state athlete who also earned all-state honors in acting and public speaking.

Professionally, Ken has served in senior leadership roles within the Boy Scouts of America, The American Red Cross, The USO, Shorter University, the Sears Methodist Foundation, Washington State University, and Middle Georgia State University.

In his current role, Ken is responsible for obtaining philanthropic support for student scholarships, capital needs, faculty support, and research. He also provides professional leadership to the 30-member Oregon Tech Foundation Board of Directors. Additionally, Ken supervises the staff in the alumni, development, marketing, and communications. He also serves as the Interim Board Secretary for the Oregon Tech Board of Trustees.

Ken’s areas of research are Emotional Intelligence, Humor as an Effective Fundraising Methodology, and Ethical Organizational Leadership. He is a member of Phi Kappa Phi Honor Society, CASE, NACRO, and WACE. Ken is married to Gretchen and they have 4 children: Savannah, Ben, Tim, and Shea.

Ashley VanEssen
Executive Director, MarCoPa
University Advancement
Hoss Building, Suite 3000

Ashley graduated from Western Oregon University with a Bachelor of Science in Communication with an emphasis in Marketing and a minor in Business. After moving to Klamath Falls in search of sunshine, Ashley worked at local businesses in the communication and marketing field before coming to Oregon Tech in 2013 to work in the Public Affairs department.

Marketing and Advertising Coordinator
University Advancement
Portland Metro, Room 254

Julie Desmond joined the Marketing/Communications/Public Affairs department at Oregon Tech in February 2019 after working in Student Services at the Portland-Metro campus since fall 2017.